Trevor's Liquor Privacy Policy 

Introduction

This Privacy Policy outlines Trevor’s Liquor’s practices regarding the personal information collected from users who access our website at www.trevors.com (“Site”), interact with our email communications and marketing, or otherwise provide personal data to us (collectively: “Users”).



Information Collection

Non-Personal Data

We collect non-identifiable information regarding Users’ activity on our Site and interactions with our content (“Non-Personal Data”). This includes technical, behavioral, and aggregated usage data such as browser type, operating system, timestamp data, referral URLs, number of clicks, pages viewed and resources accessed. Such data enables us to better manage content and overall Site performance.

Personal Data

We also collect identifiable information that Users voluntarily provide which may contain personal details (“Personal Data”). Personal Data We collect includes:

Registration Details: Information provided during account registration, including name, email address, phone number, age and physical address.

Communications: Information within correspondence Users send to us, such as emails, texts, social media messages, and other forms of communication.

Transaction Data: Details regarding products or services purchased, obtained or interacted with on our Site.

Device Data: Technical information from User devices including IP addresses, device IDs, geolocation, and other system-level data.

Cookies & Tracking Tools: We utilize cookie identifiers, web beacons, pixels, and similar technologies to collect data around Site visits, pages and links clicked, and other actions.

Social Media Interactions: User-posted content, messages, preferences and other data collected from social media interactions.

How We Use Personal Data

We process Personal Data only for specific, necessary business purposes. These purposes include:

• Completing transactions and providing purchased products or services
• Responding to customer service issues, questions and other requests
• Sending administrative communications, reminders, notices, updates, security alerts
• Personalizing content and experiences on our Site
• Communicating about promotions, upcoming events and news
• Improving our products, services and overall Site offerings
• Processing payments, fees and charges
• Detecting security incidents, protecting against spam, malware and malicious activities
• Debugging, repairing errors and other technological issues
• Conducting internal research, analytics, analysis and product development
• Complying with legal obligations and regulatory requirements
• Enforcing our agreements, policies and terms of use
• Protecting legal rights, privacy, safety, intellectual property and assets
• Data Sharing Practices

We do not rent, sell or exchange Personal Data with third parties for commercial purposes unless Users have expressly consented. We may share Personal Data with vendors and partners who assist with our business operations, website functionality and help deliver products or services Users have requested. We require all third parties to comply with appropriate confidentiality and security measures.

We may also be required by law or legal process to share Personal Data with the proper governmental authorities and regulators. We will share Personal Data with law enforcement if necessary for criminal investigations or infringements of our policies. We will attempt to notify Users of such disclosures unless prohibited by law.

Data Subject Rights

Users have certain rights with regard to Personal Data including:

• Right of Access – Users may inquire as to whether we process Personal Data and receive copies.
• Right to Rectification – Users may request correction of inaccurate or incomplete Personal Data.
• Right to Erasure – Users may delete Personal Data in some circumstances.
• Right to Restriction – Users may request we stop processing Personal Data under certain conditions.
• Right to Object – Users may object to our processing of Personal Data.
• Right to Data Portability – Users may request transfer of Personal Data to another provider.
• To exercise these rights, Users may submit verifiable requests to our Data Protection Officer at the contact information below. Requests will be addressed in accordance with applicable data protection laws. Additional identity verification may be required prior to request fulfilment.

Data Retention

We retain Personal Data as necessary for the specific purpose collected, legal requirements and our ongoing business operations. Retention periods will vary based on the type of data, legal obligations and purpose for collection. Personal Data may be held for longer periods for historical, statistical or research purposes, subject to appropriate safeguards.

We continuously review our data to determine if retention periods should be shortened or extended based on applicable expectancies and limits. When Personal Data is no longer needed, we securely delete, destroy or anonymize the records.

Data Transfer Practices

As a global company, we may transmit Personal Data to internal and third party recipients located in foreign jurisdictions across the world. We will only transfer Personal Data to countries deemed to have adequate data protection laws or where we have implemented appropriate safeguards as required by applicable data privacy regulations.

When required, we will implement contractual clauses, binding corporate rules or other appropriate mechanisms to ensure lawful data transfers and adequate protection. Users may contact us for additional information regarding international data transfers.

Direct Marketing Communications

Users may opt-out of marketing emails or other direct electronic communications by following the provided opt-out link, updating communication preferences in account settings or contacting us directly with the request at cs@trevorsliquor.com. We will honor all requests to stop receiving promotional messages, but may continue to send important administrative and transactional messages not reasonably avoided.

Do Not Track Settings

Our Site responds to web browser “Do Not Track” signals and similar mechanisms regarding online tracking and cross-site tracking. However, many of our third party partners may not respond to DNT signals, so we cannot guarantee compliance in all cases.

Children’s Personal Data

Our Site is not directed at nor intended for minors under the age of 18. We do not knowingly collect Personal Data from children without prior verifiable parental consent. If we discover we have inadvertently collected a minor’s Personal Data, we will promptly delete the information unless we have legal authorization to retain it. Parents with concerns regarding their child’s Personal Data should contact us.

Data Security

We have implemented technical and organizational security measures designed to protect User Personal Data and other information from unauthorized access, disclosure, loss or destruction. Such measures include encryption, firewalls, access controls, separation of duties, and other industry standard protocols. However, no internet transmission is ever fully secure, so we cannot guarantee absolute protection of all data. Users are responsible for maintaining the confidentiality of account credentials and safeguarding Personal Data.

Privacy Policy Changes

We may update this Privacy Policy from time to time as operational practices change or legal requirements dictate. We encourage Users to periodically review this page for the latest on our privacy practices. If we make any substantial changes, we will notify Users through email or by posting a prominent notice on our Site prior to the changes going into effect.

Contact Information

Please address any questions or concerns relating to this Privacy Policy or associated practices to our Data Protection Officer who can be contacted at cs@trevorsliquor.com or our corporate mailing address. We will promptly investigate and respond to any received complaints regarding our collection or handling of Personal Data.