PRIVACY POLICY

Effective Date: February 1st, 2025

1. Introduction

Trevor’s Liquor ("Trevor’s," "we," "our," or "us") is committed to protecting the privacy and security of personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information obtained from customers, website visitors, and individuals who interact with our services.

By using Trevor’s services, including visiting our locations, engaging with our website (www.trevors.com), participating in promotions, or joining our loyalty program, you consent to the data practices outlined in this policy.

Trevor’s Liquor strictly prohibits the sale of alcohol to persons under the age of 21. Any violation of this policy will result in denial of service and may be reported to the appropriate authorities.

2. Information We Collect

We collect information to facilitate transactions, improve customer experiences, and comply with legal requirements. The categories of information collected include:

A. Information Provided by Customers

• Contact Information: Name, email address, phone number, and mailing address
• Payment Information: Credit or debit card details (processed securely via third-party payment processors)
• Loyalty Program Information: Account details, purchase history, and rewards data (managed by Marsello)
• Marketing Preferences: Subscription status for email and SMS communications
• Event & Promotion Entries: Information submitted when participating in raffles, giveaways, or events

B. Information Collected Automatically

• Device and Browsing Data: IP address, browser type, operating system, and referral URL
• Website Analytics: Pages visited, time spent on our site, and interaction data collected via cookies and tracking technologies

C. Information from Third Parties

• Payment Processors: Transaction details provided by financial institutions
• Loyalty and Marketing Platforms: Data shared by Marsello and email/SMS marketing providers
• Advertising & Analytics Providers: Customer interaction data from digital marketing campaigns

3. Use of Information

Trevor’s Liquor uses collected data for the following purposes:

• Transaction Processing: To fulfill purchases, process payments, and issue refunds
• Loyalty Program Management: To track rewards, maintain account history, and provide relevant offers
• Marketing Communications: To send promotional materials, special offers, and event invitations (subject to opt-out preferences)
• Event and Promotion Administration: To facilitate customer participation in raffles, sweepstakes, and promotional events
• Regulatory Compliance and Fraud Prevention: To verify identity, prevent unauthorized transactions, and comply with applicable laws
• Website and Business Optimization: To analyze user engagement, improve store operations, and enhance customer experiences

4. Data Sharing and Disclosure

Trevor’s Liquor does not sell, trade, or rent personal information to third parties. However, data may be shared under the following circumstances:

A. Third-Party Service Providers

We engage reputable third-party vendors for essential business functions, including:

• Payment Processing: Secure transaction handling by third-party financial institutions
• Loyalty Program Management: Account and rewards tracking through Marsello
• Marketing and Analytics Services: Email, SMS, and digital advertising providers

All third-party service providers are contractually required to protect customer data and comply with applicable privacy laws.

B. Legal and Regulatory Requirements

We may disclose information as required by law, including in response to court orders, subpoenas, law enforcement investigations, or regulatory inquiries.

C. Business Transfers

In the event of a corporate transaction, such as a sale, merger, or acquisition, customer data may be transferred to the successor entity.

5. Data Security

Trevor’s Liquor implements administrative, technical, and physical security measures to safeguard personal information. These measures include:

• Encryption: Secure Socket Layer (SSL) encryption for online transactions
• Access Controls: Restricted employee access to sensitive customer data
• Monitoring and Audits: Regular security reviews to identify potential vulnerabilities

Despite these safeguards, no data transmission or storage system is entirely secure. Customers are encouraged to use strong passwords and exercise caution when sharing personal information.

6. Customer Rights and Choices

Individuals have certain rights regarding their personal data. These rights may vary depending on jurisdiction but generally include:

A. Access and Correction

Customers may request access to their personal information and request corrections to inaccurate data.

B. Data Deletion Requests

Subject to legal retention requirements, individuals may request the deletion of their personal data. Requests will be processed in accordance with applicable laws.

C. Marketing Preferences and Opt-Outs

Customers can opt out of promotional communications by:

• Clicking the “unsubscribe” link in marketing emails
• Replying “STOP” to SMS messages
• Contacting customer service to adjust preferences

7. Age Restrictions and Compliance with Alcohol Laws

Trevor’s Liquor only sells and serves alcohol to individuals aged 21 and older. Customers may be required to present a valid government-issued ID for age verification. Trevor’s reserves the right to refuse service to any individual suspected of violating legal drinking age restrictions.

8. Raffles, Giveaways, and Promotions

Trevor’s occasionally conducts promotional events, including raffles and giveaways. Participation in these events is subject to the following terms:

• Entrants must be 21 years of age or older to participate in alcohol-related promotions
• Winners may be required to provide proof of age and sign a liability waiver
• Promotions are conducted in compliance with state and federal regulations
• Trevor’s reserves the right to modify or cancel promotions at its discretion

9. Data Retention

Trevor’s Liquor retains customer data for as long as necessary to fulfill business and legal obligations, including:

• Transaction Records: Maintained for legal and accounting compliance
• Loyalty Program Data: Retained for the duration of the customer’s program participation
• Marketing Data: Stored until an individual opts out of communications

10. Compliance with U.S. Privacy Laws

Trevor’s Liquor complies with applicable U.S. privacy laws, including:

A. California Consumer Privacy Act (CCPA)

• California residents may request access, correction, or deletion of their personal data
• Trevor’s does not sell personal data, and therefore does not require a "Do Not Sell My Info" link

B. Telephone Consumer Protection Act (TCPA)

• Trevor’s adheres to SMS marketing regulations, including consent and opt-out requirements

C. General Data Protection Regulation (GDPR) (if applicable)

• If EU customers access our site, data processing is based on explicit consent

11. Policy Updates

Trevor’s Liquor may modify this Privacy Policy at any time. Updates will be posted on our website with a revised Effective Date. Continued use of our services after such modifications constitutes acceptance of the revised policy.

12. Contact Information

For privacy-related inquiries or to exercise data rights, please contact:

Trevor’s Liquor - East Mayo Location
7000 East Mayo Boulevard, Bldg 25
North Scottsdale, AZ 85054
Email: cs2@trevorsliquor.com
Phone: (480) 608-1719
Website: www.trevors.com